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Analyze a churn data snippet and propose 3 hypotheses

Category: analyze

Prompt
Given this churn data: 'SaaS product, 12% monthly churn, worst cohort is SMB <50 employees at 22%, annual plans churn 4%, feature X adoption correlates with 40% lower churn, NPS dropped from 42 to 28 in Q2', propose 3 distinct hypotheses for the SMB churn spike, each with a falsifiable test plan.
Rubric

Hypotheses are distinct, plausible, and testable with clear metrics.

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