Mindber uses Activity Signals to show whether a product has recent public engagement evidence. The score is descriptive, not evaluative. A low or missing score must never be read as a claim that a company is closed, unsafe, unhealthy, or no longer serving customers.

Each available signal is normalized to a 0-10 signal score, then multiplied by the current model weight. The weighted result is displayed as a 0-100 Activity Score™ when enough linked public signals exist.

Public traffic trend

Source: Public traffic-intelligence providers and observed rank movement.
Calculation: Monthly visitor estimate, rank movement, and 30-day change are normalized to a 0-10 signal score. Large short-term drops are dampened when the underlying source confidence is low.

30%

Public social updates

Source: Linked public LinkedIn, YouTube, and X profiles when available.
Calculation: Days since the latest public post, recent posting cadence, and channel coverage are normalized to 0-10. Missing social profiles do not create a negative score by themselves.

20%

Hiring and careers signals

Source: Public careers pages and supported ATS endpoints such as Greenhouse and Lever.
Calculation: Open role count, recent role changes, and careers-page reachability are normalized to 0-10. No detected job posts is treated as neutral unless other public evidence also shows low recent activity.

15%

Homepage reachability and changes

Source: The product homepage and linked canonical domain.
Calculation: HTTP reachability, TLS status, title changes, and content-hash changes are normalized to 0-10. Temporary network failures are retried before they affect the public signal.

15%

DNS availability

Source: Public DNS records for the canonical domain.
Calculation: A, MX, and NS resolution are converted into a 0-10 infrastructure availability signal. DNS is a support signal only; it is never used alone to judge product quality or company status.

10%

Pricing-page updates

Source: Public pricing, plans, billing, and upgrade pages linked from the product site.
Calculation: Pricing page reachability, detected plan/price changes, and recency of changes are normalized to 0-10. A product without a public pricing page is not penalized unless pricing is expected for that category.

10%

The public Activity Score™ is rounded to one decimal place after normalization, weighting, recency decay, and confidence checks.

availableSignals = linked public signals with valid observations

if availableSignals.length === 0:
  status = "insufficient_data"
  score = null

activityScoreRaw = sum(normalize(signal, 0, 10) * weight)
activityScore = round(activityScoreRaw * recencyDecay(14 days), 1)

The score uses evidence that is visible from outside the vendor. Private revenue, customer retention, support quality, uptime, security posture, and internal product roadmaps are outside this calculation.

When a product has zero linked public signals, Mindber returns status: "insufficient_data" and score: null. Product pages must show a neutral "Insufficient data" card instead of a colored gauge, percentile, negative label, or implied judgment.

High-traffic products

Every 24 hours

Mid-traffic products

Every 7 days

Long-tail products

Every 30 days

Recently claimed or corrected products

Immediate re-check after review

Mindber uses neutral engagement-frequency labels. It does not use pejorative inactivity labels in public product UI.

Insufficient data

No linked public signals were available. Mindber shows no score, no red gauge, and no negative label.

Active

Public engagement signals are updating normally compared with similar tools.

Below category average

Public engagement frequency is lower than comparable tools in the same category.

Low recent activity

Multiple public engagement signals show fewer recent updates than usual.

Reduced update frequency

Sparse recent public engagement signals across most channels.

No detected updates (180d+)

No linked public engagement signal changed for at least 180 days.

Product owners can claim a profile from the product page, verify ownership with a company email domain, and submit proposed edits for review. Anyone can also report an inaccuracy.

Activity Signals are public engagement evidence only. They do not evaluate product quality, user satisfaction, security, company finances, legal risk, staffing level, roadmap quality, or whether the vendor is currently accepting new customers. Scores can lag reality between checks.

Mindber. (2026). Mindber Activity Signals methodology v1.5.
Retrieved 2026-05-15 from https://mindber.com/en/methodology/engagement