Analyze, optimize and protect your visibility in the new generative AI ecosystem.
Elmo
Elmo · US-based
Elmo is open-source answer engine optimization (AEO): track your brand's AI visibility in ChatGPT, Perplexity, and Gemini.
Elmo is open-source answer engine optimization (AEO): track your brand's AI visibility in ChatGPT, Perplexity, and Gemini.
Starting price
From $29/mo
Best for
Answer engine optimization
Free trial
✓ Free tier
Explore options
See how Elmo compares
Elmo is a practical fit for buyers evaluating Answer engine optimization, Work, and Business tools.
- Who is it for?
- B2B SaaS marketing leads who need recurring ChatGPT and Google AI visibility reports, competitor benchmarks, and prioritized content recommendations.
- Pricing
- freemium · View pricing
- Alternatives
- Lucid Engine,Genrank,Are you found by AI?
Product information
What this product does
Elmo is open-source answer engine optimization (AEO): track your brand's AI visibility in ChatGPT, Perplexity, and Gemini. Cloud from $29/mo or self-host free.
Sourced from elmohq.com
Works With
Platforms
- Web
- Discord
- API
AI Models
- ChatGPT
- Claude
- Gemini
- Perplexity
- Copilot
- Grok
- DeepSeek
- Mistral
Company & Maker
Who built Elmo?
- Company
- Blue Whale Software (theresanaiforthat.com)
- Product
- Elmo is open-source answer engine optimization (AEO): track your brand's AI visibility in ChatGPT, Perplexity, and Gemini. Cloud from $29/mo or self-host free.
- HQ
- San Francisco, US
- Founded
- 2025
- Team size
- 2-10
- Live since
- Oct 2026
- Makers
- Jared Rhizor
Some facts above are based on publicly available information and may have changed.

Problem Solved
What problem does Elmo solve?
- Replace manual AI search checks with scheduled prompt monitoring
- Track brand mentions across multiple AI answer engines
- Identify competitors recommended instead of your brand
- Inspect cited domains, URLs, and web searches
- Prioritize AEO improvements using impact-ranked opportunities
- Measure share of voice across tracked AI platforms
See It In Action
Does Elmo have a demo?
Yes — watch the walkthrough below.
Researched with AI · Data refreshed 22 hours ago · How we score
Full Report Access
Unlock the verified intelligence before you decide
Elmo is an open-source AI visibility tracking platform built by Blue Whale Software for marketing teams, SEO agencies, and brands. It monitors brand mentions, competitor share of voice, sentiment, citations, and AI search queries across major answer engines.
Who should use
Buyer-fit is derived from approved personas and use-case evidence. Search-volume noise stays labeled separately.
Best-fit workflows
- AI visibility
- Tracks a weekly brand visibility report showing mentions, average position, and competitor share of voice across selected AI engines.
- Generates a ranked content opportunity list identifying articles to create, existing pages to refresh, and external sources to approach.
- Analyzes a citation report listing the domains and URLs that ChatGPT, Perplexity, and Google AI Overviews reference for selected buyer prompts.
- Monitors a competitor leaderboard showing how often competing brands appear in AI-generated recommendations.
- Produces a shareable AI visibility report that clients and stakeholders can open without creating an Elmo account.
Pricing reality
Vendor stated
Free MIT-licensed self-hosting. Elmo Cloud Starter costs $29/month, Basic $99/month, Pro $299/month, and Business $649/month. Custom and white-label deployments require a quote.
Actual cost
Starter includes one brand, 50 prompts, ChatGPT only, and daily checks. Basic includes one brand, 50 prompts, four selected AI platforms, and checks up to four times daily. Pro includes two brands, 150 prompts, and 20 daily premium prompt/model pairings. Business includes five brands, 350 prompts, and 30 daily premium pairings. Every Cloud plan includes unlimited seats and API/MCP access. Annual billing provides two months free.
Hidden costs
5 hidden cost warnings — unlock to view
Pricing reality
Last updated Oct 2026
Starting price
From $29/mo
Free tier available.
Mindber only shows named plan cards when they come from linked pricing evidence. If the tier data is incomplete, this page falls back to the listed starting price instead of fabricating plan names or $0 tiers.
Starter
ChatGPT only
$29/mo
- 1 brand
- 50 tracked prompts
Basic
Choose any 4 platforms
$99/mo
- 1 brand
- 50 tracked prompts
- ChatGPT
- Google AI Mode
- Google AI Overview
- Copilot
- Perplexity
- Gemini
Pro
Choose any 4 platforms
$299/mo
- 2 brands
- 150 tracked prompts
- ChatGPT
- Google AI Mode
- Google AI Overview
- Copilot
- Perplexity
- Gemini
Business
Choose any 4 platforms
$649/mo
- 5 brands
- 350 tracked prompts
- ChatGPT
- Google AI Mode
- Google AI Overview
- Copilot
- Perplexity
- Gemini
General buyer tips
Common across software subscriptions, not findings about this product.
True cost for your case
LIVE ESTIMATEEstimated spend
$87Recurring billing is usually the real cost driver, not the first-month sticker price.
Prices change often — confirm on the vendor's site before you buy.
Compare this product in-line
Start with a suggested alternative or type another tool to jump into a side-by-side comparison.
Engagement signals (30d)
Based on 6 linked public signals.
Mindber Activity Score™
Score locked
HOW THIS TOOL SCORES
Scores compare this tool with 20 similar tools in Answer engine optimization. Use it to judge Innovation and Capability before you shortlist.
Innovation Index™
Is it new, different, and easy to understand?
Medium confidence (60%) - some sub-scores have thin evidence.What this means →
Functionality Score™
Does it cover the jobs buyers expect, and can it keep up?
Low confidence (30%) - some sub-scores have thin evidence.What this means →
Data sources
Traffic & search proof
Public view keeps the ratio story. Paid view unlocks exact monthly visits, full region coverage, and CPC-level keyword intelligence.
Google Trends live interest
Live Google Trends data for Elmo: interest over time, regions, topics, and related queries.
Tracks 12-month Google search interest on a 0-100 relative interest scale.
Includes regional demand, so readers can see where search interest is strongest.
Includes related topics and related queries to surface adjacent demand and search intent.
FAQ
Only linked Q and A rows are shown. Empty FAQ data stays hidden.
Sources and methodology
Only evidence with a linked source record or explicit feature provenance is shown here. Data without provenance stays off the page.
COMMUNITY CREDITS
Have you used Elmo? Earn credits.
Verified contributions help the page stay honest. The wider member action set still lives in your dashboard so the public page stays focused on the two highest-signal workflows.
Write a verified review (200+ words) → earn 1 credit
Share the setup context, what worked, and what broke. Mindber rewards specific, evidence-backed reviews instead of one-line praise.
Write verified reviewSpot incorrect data? Submit a correction → earn 1 credit
Flag stale pricing, wrong traffic signals, or broken links and the editorial team will re-verify the record.
Submit correctionMaker access, comments, ratings, and verification requests remain available inyour dashboard.
Community audits
Member opinion — not a Mindber assessment
Be the first to audit Elmo
No member audits yet. Rate it from 1 to 5 and share what worked and what didn't.